User Guide

Revup is designed to solve problems for the head of marketing at a typically small- to mid-sized business where its crucial to account for every marketing dollar spent and quantify the business impact for the C-suite and investors. Revup allows you to level-up your marketing management and pull you out of the weeds of leads, visits, and followers and into the financial-level conversation of ROI. Revup helps you run marketing like a business, prove marketing's financial impact, and focus more time on strategy and execution.

Marketing leaders can easily get lost in the weeds with marketing attribution metrics and KPIs that your CEO and CFO frankly don't care about. But Revup helps you run marketing like a business - combining finance management, strategic planning, and business results. Here's what to expect at go-live.

Time to pitch all of those spreadsheets and wondering which one is the right version. Measuring marketing ROI starts with complete mastery of your budget. Revup makes it fast and simple to organize your budget, allocate funds and reallocate on the fly. Give ownership and clear accountability to your team as you see fit.

Every dollar counts! You need complete visibility into your expenses – what’s spent, what’s contracted, what’s allocated, and what’s available. Get flexible expense management you can delegate to your team without the worry of breaking spreadsheet formulas or over-writing changes. And your data is easily exported to share and reconcile with accounting.

Your success starts with full alignment of business goals and the outcomes marketing will be measured on. Map business goals to marketing objectives and key results so its crystal clear what’s expected, and those expectations move the needle for the business.

Too often your marketing playbook sits on the virtual shelf as a PDF or slide deck and isn’t at your team's fingertips when strategic decisions like budget allocation and media buys are made. In Revup, your playbook (i.e. Target Market, Key Messages, Competitors, Sales Alignment, etc.) is right there while you're managing budget and measuring program performance.

What’s the plan if we get cash infusion? How about if we need to make cuts? Compare scenarios side-by-side so you can visualize not only how budget will be allocated differently, but also how performance and ROI will be impacted.

Marketers frequently fall short of expressing marketing value in terms executives and investors understand and care about. Translate marketing outcomes to financial impact your CEO and CFO will get – not only revenue and pipeline but also those intangible outcomes related to brand building and customer success.

At the end of the day, Revup helps you speak CEO/CFO and show precisely the financial impact marketing has on the business. Why is this so important? Many businesses demand accountability from marketing in order to approve the requested budget. And marketing insists on the requested budget before being held accountable to what may otherwise be unattainable expectations. Revup ends this “chicken-and-egg” situation by giving both parties what they want.

• Marketing leaders (CMO, VP, Director) that are tired of frustrating conversations with the CEO and CFO about marketing attribution and budget.
• Demand generation leaders that need precise budget alignment so they can turn up or turn off campaigns based on business outcomes.
• CEOs and CFOs of high-growth, investor-backed companies that demand accountability from their marketing investment.
• Private equity firms that need standardized measurement of ROMI (Return on Marketing Investment) across the portfolio.